Station identification is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a “sounder” or “stinger”, more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike.” source

History of BBC indents

HBO

TVB/Pearl

ATV

Время – Vremya (Заставка – Idents – Génériques 1972-2010)

TDM

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