There are many new residential developments in Macau and many more planed for the future. These developments are sold to potential buyers before the first construction work has begun, through promotional videos, websites, and printed brouchures.
Implicit in all of this material is the kind of lifestyle that future residents of the buildings will enjoy. Often in Macau, as elsewhere, building’s are sold with an image of success and luxury, much the way other luxury items, such as watches and cars, are sold to potential buyers. The above photo is taken from an interesting article on the rise of such advertising in China.