Michael Wesch, an anthropology professor at Kansas State University used camstudio and a lit bit of sony vegas editing software to make the above illustration of the ideas behind the web and so-called “web 2.0.” Not only does the clip illustrate the ideas behind such technologies it also shows what they look like. It shows the interface design and look of the web at a certain time, a look that will age and indeed already has. You can read more about his work on what he terms “Digital Ethnography” at http://mediatedcultures.net/ksudigg/

Another example of this kind of illustration of ideas is the ups series of whiteboard ads. These are part of the “What can brown do for you?” campaign. In it, an unidentified ad-exec/academic type stands in front of a chalk board and illustrates different scenarios in which ups’ services are useful.

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