“A visual autobiography of artist/producer Pharrell Williams comes to life through simple hand gestures and intricate animation in this Goodby, Silverstein and Partners “Hands” spot, directed by Mathew Cullen of Motion Theory.” source

These series of ads are an excellent example of mixing animation and video/photography. The eclectic material that each participant brings to the same setup makes the ads personal and therefore interesting. What would you do give the same setup? Or along a different line of thinking, how might one apply the same style of shooting and compositing to another setup?

Here is a bit of a making of