John Berger’s BBC broadcast series 1972 BBC series “Ways of Seeing,” spawned the similarly titled book. What Berger gives us in this series and book is a history of Art that is informed by the theories of Walter Benjamin, namely his thoughts on the implications of modern image making. Of particular note, is his emphasis on selective framings and the viewer’s perspective. He shows how these constructions can be used to read contemporary advertising imagery with an eye toward both meaning and affect. A few of the seven essays that comprise the book are just a series of images. This use of images to comment on one another recently predates the internet and recent image blogs such as “tumblr.” The reframing of the image, the very decision to linger on it, transforms it’s significance, making it’s original meaning all the more clear.


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