Archaeology is most generally speaking the study of material culture as a means to the anthropological end of developing a better understanding of humanity. We might first envision the archaeologist sifting through layers of sediment looking for bones and other such traces; but not all material is buried underground. In the era of youtube, flickr, and high speed internet access, material culture or rather media culture presents itself hidden amidst new kinds of layers.
To get at the media culture of the past we must sift through distractions and attractions, ignoring one thing so that we may focus on another. This can be difficult given the constant streams of news, gossip, and user generated content. This content lures us with the potential of the new and is so doing adds a layer of distraction between us and the media culture of another era.